1. What makes a good testimonial ad?
For testimonial ads to work, they must be authentic. Genuine testimonials build trust and resonate with your audience, so avoid overly scripted promotional content.
LEARN MOREFor testimonial ads to work, they must be authentic. Genuine testimonials build trust and resonate with your audience, so avoid overly scripted promotional content.
LEARN MOREYour ad’s success story should be relatable, reflecting the audience’s struggles and goals. This helps them see themselves achieving success through your course.
LEARN MOREClearly stating the guarantee’s duration, refund conditions, and limitations. Transparency builds trust and helps users feel confident.
LEARN MOREHighlighting the benefits of the free chat with a professional. Make sure the value is clear and matches your audience’s needs.
LEARN MOREClearly showing how the course benefits learners and highlighting its perks to make it more appealing and exceed expectations.
LEARN MOREEnsure your banner’s visuals are eye-catching and aligned with your brand to attract and engage visitors.
LEARN MOREReels are ideal for engaging, bite-sized content that blends education with entertainment. They’re highly shareable, making them even more effective if you have a social media following.
LEARN MOREShowing the course creation journey and student engagement. Highlighting practical skills, student milestones and progress to demonstrate your course’s value.
LEARN MOREConnecting with the viewers by sharing the founder’s personal journey and challenges. Showcase your expertise, use success stories and emphasize the transformative impact of your courses.
LEARN MOREUnedited iPhone images often feel more authentic. They are also cost-effective, letting you create many visuals without a big budget.
LEARN MOREBefore running ads, make sure you have an attractive offer, a streamlined landing page and a good funnel strategy.
LEARN MOREInitiated checkouts, leads, purchases, cost per click (CPC) and cost per thousand impressions (CPM).
LEARN MOREIf an ad set costs more than twice the KPI for 48 hours, turn it off. If a previously successful ad set starts costing more than twice the KPI, duplicate it and test the new version. If the new version also performs poorly after 48 hours, turn it off.
LEARN MOREBoosting is simple and effective for quickly expanding the reach of specific posts to a wider audience. Meta ads, however, provide more detailed targeting, various ad formats and placements on Facebook and Instagram.
LEARN MOREDepends on content dynamics. Focus on meaningful engagement and conversions, not just high CTR. Assess lead quality and use tools like Google Analytics to track user journeys post-click.
LEARN MOREHigh-volume testing means running many experiments to find the best parts of your ad campaigns. It’s challenging but essential for achieving noticeable results.
LEARN MORETreat ads as a long-term investment and focus on continuous testing and improvement. With the right mindset and a good product, ads can effectively grow your business.
LEARN MOREMeta (Facebook and instagram) and Google (Search and YouTube).
LEARN MORESetting up incorrectly, not giving enough time for testing and missing the chance to use retargeting ads to re-engage interested but unconverted visitors.
LEARN MORECost per click, cost per lead, cost per purchase, sales, ad profit, ROAS, and MER.
LEARN MOREEmail list size, social followers, traffic, revenue, new customer, repeat purchase and net profit.
LEARN MOREEvery ad format should include storytelling, emotional appeal, and good content.
LEARN MOREReviews provided through apps, written testimonials and videos.
LEARN MORERetargeting online education ads helps you use your budget wisely by focusing on users already interested in your courses. It speeds up sales with tailored messages and tracks performance easily with pixel data, leading to faster conversions from familiar users.
LEARN MOREWe deploy 1,500+ ads every month for the best online education brands in the game. Stay in the know.
Course previews, student success videos, mini case studies and behind-the-scenes content.
LEARN MORESpending your budget without getting any results, losing your audience by overpromising and under-delivering, and experiencing ad fatigue.
LEARN MORETop ad creatives for online education include reels, student experiences, the founder’s story, guarantees, direct-response videos, UGC testimonials and even iPhone photos.
LEARN MOREA modular structure with clearly separated sections: headline, subheadline, course overview, benefits, social proof, instructor bio, CTA, pricing, visuals and FAQ. Emphasize outcome-focused benefits and consider a sticky CTA button that stays visible as users scroll.
LEARN MORECombine a Free Lead Capture Funnel (lead magnet, landing page, opt-in form and email sequence) with a Paid Product Funnel (tripwire offer, sales page, cross-sells, upsells).
LEARN MORETo improve your returns make sure your offer is attractive and valuable, your funnel is optimized for conversion and you’re using high-quality and engaging ads.
LEARN MOREStart advertising your online course when your organic traffic levels off, when you have high traffic but low CTR (retargeting ads can help convert visitors), and when competitors are increasing their ads (to keep your visibility up).
LEARN MOREUse social proof ads halfway through your campaign after initial interest is established, to encourage enrolment. Also, share testimonials with new students to reassure them and welcome them.
LEARN MOREEncourage testimonials by offering discounts or freebies. Support customers in creating impactful testimonials by guiding them with tips related to lighting and setup, audio quality, content creation and editing.
LEARN MOREStorytelling is always changing due to platforms like Facebook and Instagram. To stay relevant, keep up with the latest music trends, video effects and challenges that resonate with your audience.
LEARN MOREFor great storytelling connect emotionally (craft engaging narratives), add strong visuals (use impactful images), stay on brand (align with your brand’s look and message) and be strategic (use tactics like urgency and success stories to drive action).
LEARN MOREFailure is a normal part of high-volume testing and should be viewed as a chance to learn. Use the data to refine and improve your approach. Stay focused and let the data, not emotions, guide your decisions.
LEARN MOREIf your growth has been organic, start by targeting audiences similar to your followers before narrowing down to specifics like age, location and interests.
LEARN MORETo set up retargeting in Meta, create Custom Audiences based on website visits, Instagram and Facebook engagement and contact lists. Tailor your ads to these warm audiences to improve relevance and conversion rates.
LEARN MORETo track your online education ads, customize your report in your Ads Manager (Checkout Initiated, Leads, Purchases, Purchase ROAS, CPC, CPM) and then name and save it so you can quickly access it.
LEARN MOREYour ad copy should have a strong hook and include both short and detailed content tailored to your audience. Focus on clear benefits, strong calls to action and keep testing and optimizing.
LEARN MOREYou can run 3 key campaigns: a Lead Generation Campaign (collect email leads using free lead magnets), a Top of the Funnel Campaign (attract new customers from cold traffic) and a Bottom of the Funnel Campaign (convert sales from your existing audience).
LEARN MOREUse consistent colors to reinforce your brand, balance text with clear headers and bullet points, use bold and contrasting colors for important details, guide viewers from headlines to CTAs and ensure your design works well on all devices.
LEARN MORETo find the best ads create different versions, test and compare and only change one thing at a time.
LEARN MORECompelling visuals and messages help engage viewers and encourage them to learn more. The most successful ads evoke an emotional response, driving people to click through and find out more.
LEARN MOREInvest more in high-performing ads and platforms, expand and use successful ad creatives, cut what isn’t working and reallocate resources.
LEARN MOREContent marketing builds trust and a loyal audience over time, while online ads quickly reach a larger, targeted audience. Combining both speeds up the process, reinforces your brand, and boosts enrollments.
LEARN MOREAd hooks create compelling entry points in your ads.
LEARN MOREThe first impression people get before clicking your website can greatly impact conversions. A strong, emotional ad creates a better connection and influences future engagement compared to a basic image.
LEARN MOREShowing past students’ achievements builds trust and encourages potential buyers to enroll, as people trust recommendations from peers.
LEARN MOREWe deploy 1,500+ ads every month for the best online education brands in the game. Stay in the know.
By establishing trust in a crowded market. Show endorsements from experts, certifications, or the number of satisfied students to position yourself as a trusted authority.
LEARN MOREBy making potential students more likely to enroll or buy, as they see positive reviews and endorsements as signs of value.
LEARN MOREWhen prospective students see testimonials or reviews from people with similar backgrounds or goals, they’re more likely to relate and imagine themselves achieving similar results. Showcasing diverse experiences helps appeal to a wider audience and encourages more engagement.
LEARN MOREShowing evidence of past students’ positive experiences, such as case studies, testimonials, and reviews works to reassure them that your courses deliver value and reduces their concerns about enrolling.
LEARN MOREDiversifying ad platforms like Google Ads, Facebook, and Instagram helps you reach different audiences and reduces the risk of depending on just one.
LEARN MOREUsing first and second-person language builds a stronger connection. Addressing learners directly with you makes them feel acknowledged and understood, creating a more personal and engaging experience.
LEARN MOREEducation often involves a longer decision-making process due to the time and money required. Online courses can be complex with different formats and content types, so ads need to clearly explain these details.
LEARN MOREUnlike organic methods, which build gradually, ads can drive faster growth with the right approach. Success with ads involves experimenting and being patient, and with ongoing adjustments, achieving significant, scalable results.
LEARN MORETo ensure you’re running high converting ads, experiment (try new ad ideas and strategies), update (regularly refresh visuals, copy and offers) and monitor and adjust (track performance and adjust budgets).
LEARN MOREEven if you only break even in the first couple of months, you still gain valuable benefits like increased brand awareness, new followers, and email subscribers. These by-products help you build your audience and protect your brand from being overshadowed by competitors.
LEARN MOREAddress your audience’s pain points or goals, highlight your course’s unique value, and provide a clear call to action to learn more or enroll. Place your ads where your target audience is searching and engaging, like on Instagram, Facebook and Google.
LEARN MOREUse the Meta Ads Library to find niche brands and analyze their ads - visual, copy and CTAs. Note what stands out and what you can apply to your campaigns right away, especially details you may have overlooked before.
LEARN MOREBe honest and accurate about your courses. Use real testimonials and footage to show what learners can expect. Combine emotional appeal with factual information, provide clear course details and keep your content updated to reflect current offers.
LEARN MOREDon’t rush personalization as it can make ads irrelevant or intrusive. Use detailed data about your audience’s needs and preferences to create ads that are relevant and engaging.
LEARN MOREHighlight the benefits of acting quickly, like special skills or exclusive offers. Use countdown times to show limited-offers deals clearly. Don’t overdo urgency - balance it with respect and ensure any scarcity is real to keep trust.
LEARN MOREUse game elements supporting, not overshadowing your educational message, match your tone and offer incentives and make sure you appeal to various learning styles.
LEARN MOREUse exciting phrases and specific offers like Enroll for a Free Trial, aim for increased clicks and conversions and make CTAs stand out with contrasting colors and clear visuals.
LEARN MOREUnderstand your niche audience deeply. Conduct market research using audience insights, surveys and social media data to create ads that truly resonate with your target personas.
LEARN MOREBy identifying what works best, such as effective creatives or bidding strategies. Start with clear goals, like increasing clicks or boosting conversions, to focus your tests and find out what drives success.
LEARN MORECarefully record every test’s details, noting what worked and what didn’t. Use these insights to refine your strategy by focusing on successful tactics and avoiding past mistakes.
LEARN MOREWhen launching your ad campaign, highlight what sets you and your courses apart. Show why you’re unique and make your ads both informative and inspiring.
LEARN MORETo succeed in online education ads, understand your audience and highlight what makes your courses special. Use trends like microlearning to stand out and show you're a leader in the field.
LEARN MORETo come up with strong hooks, check what your competitors are doing, match your hooks to your brand’s aims and find popular topics on social media.
LEARN MOREIn the first 1 - 3 months, it’s realistic to break even with the added value of by-products like a growing email list, brand awareness and initial conversions. With continued optimization and nurturing of new leads, you should start seeing profits within the next 3 - 6 months.
LEARN MOREStart ads within a week by spending 60 - 90 minutes a day for a week. After that, you can manage ads for just 2 - 3 hours a week.
LEARN MOREWe deploy 1,500+ ads every month for the best online education brands in the game. Stay in the know.
You can run ads for your online courses on your own if you have your creatives and copy ready or can prepare them quickly. Knowing how to use Ads Manager is also important for managing your campaigns.
LEARN MOREYou can target your Instagram followers by creating a custom audience through Meta Business Manager.
LEARN MOREYou can target your Facebook followers by creating a custom audience through Meta Business Manager.
LEARN MOREOne great ad can really change your business. The key is to keep testing and improving. By regularly trying different approaches, you boost your chances of finding ads that work well, especially with new audiences.
LEARN MOREStarting with Meta (Facebook and Instagram) and Google (Search and YouTube) is a solid way to promote your online course. These platforms offer great targeting, various ad formats and a wide audience.
LEARN MOREWarm leads are more likely to convert because they already know your brand and offers. Use retargeting ads as gentle reminders to keep your brand top-of-mind and increase conversions.
LEARN MOREUGC is key for credibility and staying relevant on online education ads. It helps connect with your audience and avoid seeming out of touch. While UGC formats alone may not make you unique, how you use them can set you apart from competitors.
LEARN MOREBecause they can evoke strong emotions and use dramatic editing. Videos often focus on certain aspects while downplaying others, and the combination of visuals and sound can make exaggerated claims seem more convincing.
LEARN MOREA well-defined marketing funnel helps move potential customers from awareness to conversion, improving ROI. Start simple and add complexity as you learn. Use ad data to refine the funnel and re-engage leads.
LEARN MOREThe first sentence of your ad is essential because it grabs attention immediately. If it's engaging and compelling, it encourages people to read more and interact with the rest of your ad. So, focusing on a strong start can greatly increase your chances of success.
LEARN MOREAds help you outpace competitors, boost sign-ups quickly and reach beyond organic marketing limits. They also work around the clock and diversify how you attract customers.
LEARN MOREVideo ads are great for online educators because they make complex ideas easier to understand. Image ads might not be as effective in converting detailed information about a course.
LEARN MOREVideos are better for building brand recognition because they use visuals, sound and stories to create a memorable experience. Image ads might not stand out as much in the crowded online education market.
LEARN MOREMany ads fail because advertisers don’t invest enough time or money. They spend a small budget for a few weeks, test only a few variations and don’t track results properly, then assume ads don’t work.
LEARN MOREVideo ads usually perform better than image ads because they capture more watch time, which means users engage longer. This extra time helps educators better communicate their brand message and offerings.
LEARN MOREVideo ads capture more attention and engagement than image ads because they create a deeper connection with viewers. Image ads often lack the same impact and emotional depth.
LEARN MOREVideo ads lead to faster conversions because they use storytelling to clearly explain value and align with audience needs. They effectively guide viewers from interest to enrolment, integrating content and CTAs seamlessly into the message.
LEARN MOREInclude social proof in your ads and landing pages to boost engagement and conversions.
LEARN MORENo, you need to keep monitoring and adjusting your ads to make them successful.
LEARN MOREA bigger budget doesn’t guarantee better ROI. Smart spending is what matters.
LEARN MOREOnline learners want engaging content. Ask yourself: Do my programs benefit from visuals? Is my audience video-centric? Can I convey passion and authority on video? If yes, video ads might be the right choice for your brand.
LEARN MOREMany people overlook how long it actually takes to build brand recognition and trust. In reality, creating a successful online education business takes time, effort and ongoing marketing.
LEARN MOREThere’s no universal approach. Success depends on tailoring your strategy to your specific audience, platform, and course type.
LEARN MOREUse Google ads to capture leads actively searching for courses and Meta Ads to reach a wider audience, engage and nurture potential learners.
LEARN MOREBoth video and image ads can be effective, depending on your goals. Focus on creating engaging ads with a strong hook. You can start with image ads to test hooks then create videos from successful concepts or use a video for engagement and retarget with images.
LEARN MOREWe deploy 1,500+ ads every month for the best online education brands in the game. Stay in the know.