7 Converting Re-Targeting Ads For Online Courses

Introduction

Re-targeting ads are one of the fastest ways to boost your online course sales.

Why? These people have already shown interest and intent to your product. Re-targeting ads speed up the sales cycle by creating extra, valuable touchpoints in the customer journey.

The Cost Of Not Running Re-Targeting Ads

The effort you invested in building organic traffic should not go to waste. Re-targeting ads serve as a complementary force to your organic strategy, ensuring that every visitor’s journey is optimized for conversion, not just browsing.

Lost Sales

If you’re an online educator selling courses and educational products, the absence of re-targeting ads equates to sales slipping through the cracks.

Your potential customers may visit your website and express interest, but without re-targeting efforts, they disengage, fade away, and… stay away.

Re-targeting ads can act as a safety net, recapturing those visitors and rekindling their interest. Without this mechanism in place, valuable leads are lost, and your sales cycle becomes highly susceptible to unnecessary attrition.

Random Conversions

Re-targeting ads can act as a catalyst in accelerating conversions and shortening your sales cycle.

By specifically targeting users who have already shown interest in your offerings, you are capitalizing on a warm audience.

Bring back visitors to your website, then seamlessly guide them through the conversion funnel, strategically nudging them towards the conversion point.

No Competitive Edge

Staying ahead online requires more than just a stellar course catalog.

Re-targeting ads provide you with a much needed competitive edge by ensuring your brand stays at the forefront of your audience’s mind.

Regular exposure through targeted ads reinforces your position as an authority in your niche. This sustained visibility helps you build brand loyalty among your existing customers, while at the same time attracting new ones.

Bottom of the Funnel Re-targeting Ads

The bottom of the funnel is where leads transition into prospects with a clear understanding of your offers.

Re-targeting ads here should guide users towards sales pages or landing pages requesting contact information for you to easily follow up.

Since people are already familiar with your brand, your messaging and communication can be more direct at this point in the sales cycle.

The focus should be on stacking the value of your offer, building urgency or scarcity, sharing insurmountable social proof and success stories, overcoming objections and reducing risk, and making clear calls to actions.

Benefits Of Re-targeting Ads

Low Budget is Fine

By directing advertising efforts towards a more narrowly defined audience, re-targeting ads minimize wastage of budget on users who may not have a genuine interest in your course offers.

This targeted approach optimizes ad spend, ensuring that resources are allocated to engage those who are already familiar with your brand and are more likely to convert.

Quicker Sales

Re-targeting ads, with their ability to efficiently address user intent, can significantly accelerate your sales cycle.

You can strategically leverage this existing intent by presenting tailored messages, products or incentives directly aligned with the previous actions of your users.

What you get is a significantly reduced timeline for users moving from their initial interest to conversion.

Easily Tracked

Using pixel tracking, you can easily track your re-targeting ads. This pixel collects data about the user’s interaction with the website, including viewed products.

When users navigate away from the website, the pixel continues to track their online behavior and enables the serving of targeted ads on other platforms.

As a result, you can measure the impact of your re-targeting ads and optimize your ad strategy based on real-time data.

Fast Results

You’re working with a warm audience that has already expressed interest in your online course offers.

Targeting users with existing familiarity significantly shortens the decision-making timeline. They are more likely to convert quickly when presented with re-targeting ads because they already know your brand.

The established interest allows for immediate action, whether it means signing up, making a purchase or completing any other desired conversion.

Use These 7 Re-Targeting Ads

1. Testimonials

The one thing you have to execute correctly for testimonial ads to be effective is communicating authenticity.

Authentic testimonials resonate more strongly with your audience. If users perceive testimonials as genuine and credible, it builds their trust in your brand.

To do this, ensure your testimonials ads reflect real experiences and emotions, and avoid overly promotional or scripted content.

2. Student Success Story

The student success story featured in your ad should come across as very relatable to your target audience.

When visitors can see themselves in the success story, it creates a powerful connection. The narrative should resonate with the struggles and ambitions of the audience, making them feel that your online course is tailored to their needs.

What you want to achieve with this type of ad is tapping into your audience’s sense of identification, encouraging them to envision their own success through your offers.

3. Discount Offer

Visually highlight a significant reduction in your course price that potential learners can take advantage of.

Your ad should make it clear that customers are getting access to a valuable opportunity at a fraction of the regular cost, making the decision to enroll more appealing.

4. Guarantee Angle

It is essential to clearly communicate the conditions of the guarantee, including the duration, specific actions required for a refund, and any and all limitations.

Ensuring transparency and straightforwardness in detailing your guarantee’s terms and conditions increases the credibility of your ad, helping users feel confident and informed when considering a purchase.

5. Speak With Us

With this ad style, you have to communicate the value visitors will receive from the free chat.

Whether it’s personalized guidance, question resolution, overcoming challenges, or a better understanding of program fit, potential participants need to understand why engaging in the conversation is beneficial for them.

The value proposition should be compelling, specific and directly aligned with the concerns and needs of your audience.

6. Fence-Sitter

Your ad should be informative of the value and benefits that learners will receive by enrolling in your online course. Articulate how each feature contributes to their overall learning experience.

Present a comprehensive and highly valuable package to your visitors.

Highlighting the multiple perks and benefits reinforces the attractiveness of your course on the one hand, and on the other, it shows your fence-sitters that your course offer goes above and beyond their expectations.

7. Product Banner

The visual component of the banner, including imagery, colors and design must be attention-grabbing.

Create a visual experience that besides aligning with your brand, also entices your visitors enough to engage further with your course offer.

Start Testing Now

Implementing re-targeting ads is essential for you to recapture potential customers who have shown interest, preventing valuable leads from disengaging.