Overview

Richard Perkins is a pioneering educator in the field of small-scale regenerative farming. Through his books, online content, and on-farm events, he’s helped thousands of people around the world start profitable, sustainable farming operations.

Richard partnered with AVA to expand the reach of his mission — and make his book sales a global growth engine. With a passionate audience and proven educational content, the opportunity was to create a performance marketing system that could scale his impact and increase revenue while staying true to his values.

Outcome

Through full-funnel Meta ad campaigns, we helped Richard dramatically scale his book sales and reach a broader audience of aspiring regenerative farmers around the world. What began as an effort to grow product sales quickly evolved into a powerful tool for global education and real-world impact.

In addition to growing his customer base, we also saw a near doubling of his returning customer rate — a testament to both the quality of his content and the strength of the systems we helped build around it. This work directly supports people who are building independent, land-based livelihoods — and we’re proud to be part of that mission.