Overview

Interior Design Institute is a global leader in online interior design certification, with thousands of students across the U.S., Australia, and beyond. While they had built a strong, sustainable business through Google Ads, they had yet to fully unlock the potential of Meta — with no cohesive strategy and inconsistent results.

That’s where AVA came in. We rebuilt their entire Meta ad account structure from the ground up — crafting a full-funnel system to drive qualified leads and student enrollments in their key markets. From creative testing to backend tracking, we laid the foundation for performance-driven growth on Meta.

Outcome

Within months, Meta became a top-performing acquisition channel for Interior Design Institute — driving thousands of qualified leads at a profitable return. The success in core markets like the U.S. and Australia allowed us to replicate the system across global regions.

What started as a Meta ad experiment quickly evolved into a full-funnel performance marketing engine. We then scaled the same strategy across their broader education group — including the Photography Institute, Fashion Institute, and Nutrition Institute — helping turn declining business metrics into a revitalized, scalable global brand.