Overview

Cathy Madeo is a globally respected yoga educator and influencer with a loyal following and a deep library of online offerings — from on-demand yoga series to high-ticket yoga teacher trainings (YTTs). While her business thrived organically during the COVID years, enrollment began to slow in the years that followed.

With strong programs but declining signups, Cathy partnered with AVA to help reignite growth. We implemented a performance marketing system built to support both evergreen passive income from her online yoga classes and high-converting funnels for her live teacher trainings. From ads to backend automation, the goal was to create a scalable system that didn’t rely solely on social media or short-term tactics.

Outcome

We helped Cathy bring predictability back to her business. Her evergreen yoga series now runs on a profitable ad engine, creating consistent passive income without constant posting or launches. For her signature 200-hour Yoga Teacher Training, we designed and implemented a full funnel — complete with lead magnets, email automation, and an optimized application process — that doubled her enrollment compared to the previous cohort.

That system was then duplicated for her advanced 300-hour training, giving her a repeatable model to scale future offerings. Today, Cathy has a sustainable, high-performing digital business — combining the strength of her brand with the systems needed to grow it.