Arteway – Case Study
From Zero to $215K in 11 Months: Building a Profitable Art Education Platform From Scratch
Overview
Arteway is a digital art education platform founded by AVA’s own Martin Gorrie, created to spotlight incredible visual artists and help them share their creative process with the world. After years of helping artists, art galleries, and course creators scale their offers, we noticed a gap: so many amazing artists had audiences who wanted to learn from them — but they lacked the systems, strategy, and support to turn their practice into a scalable online course business.
So we built it. From the ground up — no audience, no traffic, no list. Just our own performance marketing framework and belief in the vision.
Outcome
Arteway went from idea to thriving brand in under a year, launching five highly successful art courses and building a loyal student base through paid traffic and a repeatable launch system.
Using the same approach we apply for our clients — performance-focused ads, thoughtful funnels, and creator-led storytelling — Arteway is now a profitable, scalable platform that continues to grow month over month.
“After working with artists and galleries for years, I saw how many artists had incredible work but no path to teach or scale it. That’s why I started Arteway — to combine our marketing know-how with artists’ creativity and build something that empowers both. We launched with no audience, no list, and no budget beyond our own — and in less than a year, we had five course launches and over $200K in revenue. It’s been the ultimate test of everything we’ve learned helping clients over the years — and the most rewarding project to grow.”
Martin Gorrie
Founder of AVA & ArtewayLet’s make this work for you
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