Video Ad Template For Advertising Online Education

We’re super excited to finally share one of our top-performing video ad templates and walk you through it step-by-step!

What makes this one such a gem, you ask?

✔️a smart script

✔️works across all platforms

✔️meets user expectations perfectly

Yep, we’d call that a winner!

Why This Video Ad Template Works

Its Direct Response Format

The direct response format is a total game changer because it makes viewers act right away, whether that’s signing up for your course or clicking a link to get more info.

This is a format that really amps up your ad’s effectiveness by creating urgency and driving specific actions that can boost your online education advertising efforts.

Hooks with Desired Outcomes

Kick off your ad by showing what taking the course will actually get viewers. They’ll be hooked right away and more likely to stick around.

Highlight the benefits up front, tap into their goals and make them want to learn more.

Relates to Audience through Pain Points

Talkabout the pain points or challenges your audience is dealing with to really help build an emotional connection.

When your ad shows that you get their struggles and offers a solution, it makes your message feel more genuine and convincing.

Positions You as the Expert

Show off your expertise to build trust and credibility with your audience.

In your ad, highlight your knowledge and experience so viewers see you as a go-to source and feel confident learning from you.

Builds Interest toward Your Offer & Differentiates You from Competitors

Show off what makes your course unique in your ad to create a sense of exclusivity and set yourself apart.

Highlight your special approach to make your course stand out and become more appealing to potential learners.

Short and to the Point

Keep your ad short and sweet to keep viewers hooked.

A quick, to-the-point ad makes sure your main messages come across clearly without boring or losing your audience, so they stay engaged and interested.

Clear CTA

Add a clear and catchy CTA to guide viewers on what to do next after watching your ad.

Whether it’s signing up for your course or just browsing your website some more, a strong CTA makes sure viewers know exactly what step to take, boosting conversions and getting results.

Your Winning Video Ad Script Components

Check out our ad script.

It’s got a solid structure to help you create a highly-engaging video ad to advertise your online education products.

Would you love to [desired outcome?]

Starting with a question that hits on what your viewers want grabs their attention right away.

Getting them to think about a great outcome keeps them interested and makes them want to keep watching to learn more.

But you are struggling [biggest challenges]

Bring up your viewers’ biggest challenges to show you get them and build a connection.

Visibly acknowledge their struggles so that you set up the perfect moment to introduce how your course can solve their problems.

I know how it feels [biggest disappointments]

Show some empathy to really connect with your viewers and understand their experiences.

This helps reinforce that you understand their needs and can offer solutions that matter.

Hey, I’m [introduce yourself & experience]

Introduce yourself and share your experience to build trust with your potential learners.

It shows why they should listen to you and highlights why you’re qualified to teach them

My aim is [what you help your students achieve]

Be clear about what you help your students achieve to set expectations and show the value of your course.

This way, you highlight the benefits and give your audience a strong reason to keep watching.

In my [your course name], I show you [your methodology] that has [your results/ proof]

Outline what makes your course unique and back it up with proof of its effectiveness.

Showing real results or evidence helps build your credibility and reinforces why your course is valuable.

Inside I show you everything you need to know, [top things you show them]

Give viewers a sneak peek into your course content to spark their curiosity and show them what’s coming.

This builds anticipation and sets up the perfect moment to highlight the benefits of enrolling.

I love helping students [biggest student benefits from taking course]

Show your real enthusiasm for helping your learners to highlight your commitment to their success.

Talk about the benefits and positive outcomes they can expect from your course to motivate them even more to sign up.

So click now to get access to the [course name]

Use a clear, direct call to action to get viewers to act right away.

Give them specific instructions and a reason to click, so you boost conversions and engagement with your course.

I can’t wait to see you there!

Wrap up your video with a friendly, welcoming message to add a personal touch and show how excited you are to bring new learners on board.

It leaves viewers with a positive vibe and nudges them to take the next step. This is all you want from your online education advertising campaigns.

Ending with your name helps you connect on a personal level and reminds them who’s behind the course.

How To Create the Video for Your Ad

Record Yourself with the Script and Add B-Rolls in

Personal Connection

In an ad, making a personal connection with your audience can really grab their attention and build trust. Letting them see and hear you helps make that connection.

Authenticity

Being authentic is essential in ads to really connect with viewers. Recording yourself speaking directly to them shows sincerity and can be really compelling for potential students.

Expertise Demonstration

Your ad should position you as an expert. Recording yourself speaking lets you show off your expertise through your confidence, demeanor, and knowledge.

Use Only B-Rolls and Text Overlays

Visual Appeal

Visuals are key for grabbing attention. Using B-roll footage and text overlays makes your content stand out and catches viewers’ eyes as they scroll through their feeds.

Efficiency

Using just B-roll footage and text overlays can be quicker and cheaper than recording yourself. It’s a handy option if you’re short on time or resources.

Adaptability

Visuals and text overlays give you flexibility in sharing your ad’s messages. You can try out different styles and messages to see what clicks best with your audience.

Where To Deploy Your Winning Video Ads

Facebook

On Facebook, people scroll through a mix of videos, images, and text posts in a laid-back way.

Recording yourself with a script helps create a personal connection, which really resonates with users who appreciate authenticity.

Adding B-roll footage and text overlays makes your content visually engaging, grabbing attention as people scroll through their busy feeds.

A clear CTA in your ad will encourage users to take action right on Facebook.

Instagram

On Instagram, visual appeal and storytelling are important since users expect high-quality, engaging content.

The ad template we’ve shared looks great, especially with B-roll footage and text overlays, fitting right in with Instagram’s focus on aesthetics.

Instagram places ads both in users’ feeds and stories, so your ads blend in naturally with other content, boosting visibility and engagement.

Youtube

On YouTube, users are used to longer videos and are more likely to engage with ads that offer value or entertainment.

YouTube’s pre-roll and mid-roll ad spots let you reach viewers before or during videos they’re already interested in, making sure your ads catch the attention of engaged users.

A video where you, the course creator, speak directly to the audience and share your expertise fits perfectly with YouTube’s educational vibe and aligns with channels focused on skill-building and information.

TikTok

TikTok users engage with everything from challenges and lip-sync videos to educational content.

For TikTok, short and catchy video ads work best.

Our ad template, with its B-roll footage and clear messaging, fits right in with the creative, visually appealing content on TikTok, making your ad blend seamlessly with user-generated content.

Jump on trends, challenges, or popular hashtags to boost your ad’s visibility and engagement, encouraging users to interact and take action.

Conclusion

Our top video ad template is perfect for course creators wanting to up their online course marketing game. Use it to engage, inform, and inspire your next students.