Overview

WithLuke (Luke Stackpoole) is a globally known photographer and content creator with a loyal audience on Instagram and YouTube. While his organic reach was strong, his product sales — Lightroom presets and photography courses — were limited by the constraints of algorithm-driven visibility.

Luke partnered with AVA to build a scalable, profitable advertising system that would reliably convert cold audiences across global markets. The goal was simple: increase course and preset sales while maintaining strong margins and brand alignment.

Outcome

In under 12 months, AVA helped triple Luke’s online course sales while consistently growing his customer base through Meta ads. We validated and scaled a reliable paid acquisition channel, delivering over four years of sustained profitability on Meta — all without relying on algorithm changes or launch-only revenue spikes.

Together, we’ve delivered multiple six-figure Black Friday campaigns and a six-figure course launch, building a growth engine that continues to generate consistent revenue across evergreen and seasonal promotions.