Jacques Crafford – Case Study

From Poor Performance to 4x ROAS With Clean, Scalable Ads

Overview

Jacques Crafford is a globally recognized filmmaker and online educator selling LUTs and high-ticket filmmaking courses. Frustrated with his previous agency’s results and high fees, he came to AVA for a performance-driven solution.

We overhauled his ad account, reduced acquisition costs, and immediately turned things around.

50% Drop in CPA

4x ROAS on active ad spend

Profitable scaling

Outcome

Within weeks, Jacques saw a complete turnaround in campaign performance. Ads were generating sales again, CPAs dropped by half, and we built the system for sustainable scaling. Jacques is now focused on expanding his product suite, knowing the funnel can support it.

“In my first month I actually doubled my profits. They are much more than just an ad agency, they also helped optimise my site and funnel to increase overall sales. Definitely a happy customer and can vouch for Martin and the team!”

Jacques Crafford

Filmmaker and Educator

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